Design Portfolio
Lane Boots
Meticulously handcrafted boots that merge Western craftsmanship with a modern edge. D2C, B2B, and Retail.
My responsibilities as Creative Director at Lane Boots include:
Brand Management
Product & Packaging Design
Photoshoot Art Direction
Product Launch Campaigns
Email Design
Digital Ad Campaigns
Copywriting & Editing
Website & App Design
Video
www.laneboots.com
@lane.official
TACA
Formerly known as The Arts Community Alliance, TACA’s mission is to invest in the vibrancy and resilience of a diverse Dallas arts community.
I worked with the organization through a transitional year of brand and voice identity, treating our initial foray into a rebrand as a palate cleanser, as if to say, “under construction.” Ultimately, the committee landed on the logo to the right, representing TACA’s passion for fueling a vibrant arts community for Dallas. Additionally, I brought much-needed cohesion to all of their programs to ensure the TACA brand remained at the forefront.
The complete branding guide is still a work in progress.
My projects with TACA include:
Complete Organization Rebrand
Logo Design
Program & Event Design
Print & Digital Marketing Collateral
Social Media Assets
www.taca-arts.org
Art Insider Article about the Rebrand
TACA PROGRAMS
TACA Perforum
TACA Perforum is an annual, community-wide arts symposium designed to advance a collective vision for what a thriving arts and cultural community can look like for Dallas and North Texas. This logo iteration was designed during the transitional year.
Project Included:
Logo Design
Branding
Email Design
Event Signage
Program Design
Social Media
TACA Arts Accelerator
The TACA Arts Accelerator is a new learning experience for small and emerging arts nonprofits working in Dallas County. This logo iteration was designed during the transitional year.
Project Included:
Logo Design
Black | Mann & Graham LLP
Black | Mann & Graham LLP is a law firm based in Texas. I rebranded the company in the Spring of 2025.
Project included:
Logo Design
Business Stationery Design
Social Media Refresh
Callie For Texas
U.S. Congressional Campaign for Callie Butcher.
Project included:
Campaign Concept: All For Texas
Logo Design
Logo displayed on campaign t-shirt and signage.
Vitalyc Medspa
Offering health and beauty services to men and women of all ages with locations in Dallas, Addison, Fort Worth, and Houston.
Project Included:
Logo Design
Branding
Web Design
Photo Art Direction
Marketing
Graphic Design
Social Media
Media Kit
www
Neuro Pathway
Neuro Pathway specializes in matching Neurodiagnostic Professionals with hospitals and private organizations that need full and part-time staff.
Project Included:
Logo Design
Brochure Design
Whitebox Real Estate
Full-service office and industrial real estate firm that helps businesses with lease renewals and new leases.
Project included:
Rebrand from my original design in 2016
Refresh branding
Creative Direction
Collateral
Pitch Decks
Website
Photography
Social Media Content (LinkedIn)
Print and Digital Campaigns
ORIGINAL LOGO (2016) & WORK
Nick Rodriguez Law
Dallas-based personal injury law firm. I created the branding for Nick Rodriguez Law and currently work on retainer for the firm.
My work with Nick Rodriguez Law includes:
Social Media Content
Videography & Editing
Graphic Design
Marketing Collateral
Black Tie Dinner
The largest LGBTQ+ fundraising dinner of its kind, supporting local and national beneficiaries. I served on the Board of Directors for eight consecutive years and held the following positions:
Creative Chair
Sponsorship Chair
Board Governance Chair
Co-Chair Elect
Co-Chair (2023-2024)
In my first year as Co-Chair, I led the organization through a reorganization as well as new branding, which included an updated Mission Statement, and the addition of a Vision Statement, Values, and I formed a committee to help write the organization’s first DEI Statement.
Projects included:
Creative Direction
Photography
Videography
Content Creation
Event Creative & Design
Social Media
Storytelling
Click to see videos:
Carpool Cheraoke - 78K Views
Visible (Theme Reveal) - 13K Views
Together (Theme Reveal) 3.3K Views
Beneseries - Equality Texas
Patterson Law Firm
Dallas-based estate planning, employment contract, and business startup firm.
Project included:
Logo Design
Butcher Legal Group PLLC
Dallas-based civil rights, business, and patent firm.
Project included:
Logo Design
Eighty Three Creative
As the first employee of Eighty Three Creative, I played a huge role in developing the agency name and branding. About a year and a half prior to leaving ETC, I lead the team through a complete rebrand.
Project included:
Creative Direction
Updated Logo
Complete Brand Discovery and Brand Book
Mission & Values
Brand Elements
Social Media
To see more of my creative direction and work with Eighty Three Creative, visit ETC.
400 Record & Bullion
Logo and branding project for 400 Record and Bullion. 400 Record, formerly known as the Belo Building, sits on the southwest corner of downtown Dallas. The renovation of 400 Record included the addition of Bullion, a new restaurant by Chef Bruno Davaillon.
Project Included:
Creative Direction
Naming
Logo Design
Branding
Bullion has since closed, unfortunately.
Favor The Kind
Helped The Gypsy Wagon, a Dallas-based boutique, rebrand to Favor the Kind.
Project included:
Creative Direction
Brand Immersion
Mission, Vision, and Audience
Rebrand Campaign Plan and Execution
Event Planning
Collateral
Website
Social Media
To create buzz for those that drive along the busy street of Knox/Henderson, I suggested that they remove Gypsy Wagon from their store front, leaving only the longhorn mark. Social media quickly took off, and D Magazine picked up the story to find out what was happening!
Harding University
Project included:
Logo Design
Axer Strategies
Dallas-based marketing agency.
Project included:
Logo Design
Axer Strategies Website
Sweet Cream Pops
Project included:
Logo Design
Wildfire Saddlery
Western tack brand
Project included:
Creative Direction
Logo Rebrand
Dustin Vyers
Personal design brand that started out as my painting signature.
Event Mechanics Co
Commercial and private event company in Dallas.
Project included:
Creative Direction
Tagline Creation
Branding
Collateral
Labora Group
Private investment company.
Projects inlcuded:
Creative Direction
Logo & Branding
Packaging
For the tissue paper (below) I actually purchased feathers, and used black paint to create the pattern, and then had my Jr. Art Director build out digitally.
The Bridge Homeless Recovery Center
Project included:
Creative Direction
Video Art Direction
Animation Art Direction
Event Design & Planning
Annual Giving Campaigns
Rebrand for 10th Anniversary
10th Anniversary Social Animation
To see my storyboard and video sample click here
Jack Black
Photography & VIdeo Creative & Art Direction for social media
Mercanti Fiorentini
Photography Creative & Art Direction for social media
Hudson Construction Group
Project included:
Brand Immersion
Logo & Brand Refresh
Brand Book
Collateral
WESA
The Western & English Sales Association
Project included:
Creative Direction
Rebrand
Social Media
Trade Show Planning and Design
Mobile App
Nextlink Internet
Website build for Nextlink, an internet service provider delivering high-speed internet and voice services throughout North Central Texas and Southern Oklahoma to residential, business, K-12, higher learning, and governmental agencies
Project included:
Creative Direction
Nextlink Website
IOG Capital
Oil and gas assets investment company.
Project included:
Creative Direction
Logo Refresh
Brand Guides
Website